SAMMY HAGAR To Develop Global Lifestyle Brand 'Sammy's Island'

SAMMY HAGAR To Develop Global Lifestyle Brand 'Sammy's Island'

Sammy Hagar has partnered with full-service branding, licensing and social media marketing company Epic Rights and Prominent Brand + Talent, a global brand management and development consortium, to launch the worldwide brand strategy and to develop a wide-ranging licensing program for Hagar's Sammy's Island lifestyle brand.

"For me, it started the moment I first stepped onto the beach in Cabo San Lucas, Mexico in 1982. And again in Maui, Hawaii," stated Hagar. "There's something about the island lifestyle that just makes your soul blissful and keeps you coming back for more. It's the feeling you get from being in paradise and there's no denying it. It's this quality of life and island vibe that I set out to infuse into Sammy's Island products. And my goal is to take you there — a state of mind that brings it all together. So welcome to my 'Island' — now let's get the party started!"

"Sammy's Island presents an ideal opportunity for us to collaborate with Sammy and Prominent Brand + Talent to develop a licensing program around a brand that is more about lifestyle than music," explained Epic Rights' CEO Dell Furano. "Prominent has very distinct areas of expertise within brand marketing and strategic licensing, as well as the resources and relationships that will deliver a broad range of products across key categories quickly and will effectively communicate the essence of the Sammy's Island brand to consumers around the globe."

Sammy's Island is described as a visual blend of the best of Cabo and Maui's tropical, laid-back, lush and vibrant patterns and colors that instantly transport consumers to the island life but with a splash of Sammy's rock 'n' roll sensibility. Products will be stylish, finely crafted and designed to embody the spirit of stress-free island-style living. Product categories will initially include outdoor furniture, electronics, food, entertaining, beach wear, footwear, table top, jewelry and wall art, among others. Todd Gallopo, CEO and creative director of creative branding and design agency Meat And Potatoes, Inc., will spearhead the design of the brand.

"For the past 17 years I have been lucky enough to work with Sammy on everything from albums to books to tequila, shaping his brands as an artist and entrepreneur. We've crafted some visually stunning projects together that have garnered a Grammy nomination and several spirit packaging awards," stated Gallopo. "Sammy's Island is the real deal, and Sammy lives it to his core. I couldn't be more excited for Meat And Potatoes to visually bring Sammy's Island to life and capture the essence of the lifestyle he lives so honestly."

"We're very excited to join forces with the Epic Rights team to develop a broad spectrum of product lines and key strategic retail partnership opportunities to build the Sammy's Island brand globally," added Prominent leader Dan Levin. "Our strength in brand development lies in the details and by providing an extremely personalized and unique blend of services which support the brand's message and grow consumer demand and loyalty."


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).