MLB Goes To LOLLAPALOOZA And OZZFEST Festivals Seeking Cool And Young Fans

The Atlanta Journal-Constitution is reporting that "on the second stage at Lollapalooza in Camden, N.J., last weekend, indie-rockers CAVE-IN inspired a moshing free-for-all on the unforgiving tarmac.

"And right next door, 'paloozers were playing baseball video games, getting in touch with their inner Jim Thomes and Randy Johnsons at batting and pitching cages, and wondering if that Sammy Sosa bat in the memorabilia trailer was corked. The Major League Baseball Roadshow is now back at Ozzfest.

"What in the name of Willie Mays and Babe Ruth is going on? Is Kevin Millwood a closet MARILYN MANSON fan? Is there some sort of synergy between home-run hitting and heavy metal?

"The folks at MLB are doing their best to create some. It's no big secret that baseball has an image problem: According to MLB, the average age of a ticket-buying fan is 45, and as of May, attendance was down 4.6 percent, on top of a 6.3 percent drop in 2002.

"If you're desperate to attract a younger audience, you use pop music. As MLB's Carmine Tiso said at Lolla: 'We're trying to morph the sports world with the entertainment world.' " Read more.

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