METALLICA has announced three additions to the Nixon x Metallica watch collection, including one very limited-run collectible, the 51-30 LTD "Enter Sandman" Nixon watch.
Announced in 2018, Nixon's collaboration with METALLICA originally included eight watches plus one limited edition.
"The fact that each and every one of the band members wanted to participate and did participate in the project was special," said Joe Babcock, Nixon's director of product, in a video detailing the collaboration. "Bringing that band's energy to life through our product and with our product was awesome."
Founded in 1998 in Encinitas, California, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 90 countries, Nixon's product range has grown to include select softgoods, leather goods, custom audio products and more.
METALLICA said about Nixon: "They are the perfect partner for us… independent and unique, with a focus on creativity and quality, and we've been looking forward to working with them again since our first experience back in 2010 when we teamed up for a series of limited-edition rocker watches using old guitar straps and leather jackets from various 'TALLICA members to create watch bands."