LED ZEPPELIN's five-hour, double-disc "Led Zeppelin DVD" will be screened in eight U.S. movie theaters on the night of its May 27 release to retail. The events are being coordinated by Atlantic Records with Loews Cineplex and Clear Channel's Premiere Radio Networks.
On the same day, Atlantic will also release the triple-disc album "How the West Was Won". LED ZEPPELIN guitarist Jimmy Page assembled the material for both the CD and DVD packages.
Page and surviving members Robert Plant and John Paul Jones will attend the New York screening of the DVD. They will also appear on "Today" and "Late Night With Conan O'Brien" that week.
During the Memorial Day weekend of May 23-25, Clear Channel stations will broadcast a two-hour special featuring newly conducted interviews with Page, Plant, and Jones. A five-song sampler and an interview disc arrived May 12 at rock and metal radio.
Another key element of promotion for "Led Zeppelin DVD" and "How the West Was Won" is the acquisition of ledzeppelin.com, which has never been under the band's direct control.
The site is expected to launch around May 20, and it will feature a bevy of sneak-preview audio- and videoclips. A video teaser of "What Is and What Should Never Be", taken from a 1970 set at London's Royal Albert Hall, has been available via AOL's First View program since May 12.