MTV's Headbanger's Blog is hosting the premiere of IN FLAMES' new video, "Alias". The song is the second single from the band's latest album, "A Sense Of Purpose", which came out in April. The clip was filmed just outside Gothenburg, Sweden and was directed and produced by Patric Ullaeus (Revolver Film Company), who previously worked with the band on such videos as "Take This Life", "My Sweet Shadow" and "The Quiet Place".
Commented singer Anders Fridén: "Our aim with this video was to make a straight-up video with the feel/touch of our live shows to it! I think a lot of people who have seen us at the European festivals this summer will recognize themselves and maybe some of the people who will see us live this fall will recognize themselves from the video.
The video was shot in an old TV studio where a lot of famous Swedish TV shows have been recorded, just outside Gothenburg. It was shot in one, looooong, day but, at the same time, a very smooth one. I got the idea for this video from our live shows. I said, 'Take that concept and incorporate that feeling into it.' There is no real story or connection with the lyrics, just IN FLAMES doing our thing! Like I said, I think a lot of people who has seen us live the past year will recognize themselves in the video and also the people who will see us live in November/December will get the feel from the video."
Watch the video below. (Note: Video stream may not be available to some non-U.S. residents.)