CINDERELLA's TOM KEIFER: 'It's Not Enough' Video Released

CINDERELLA's TOM KEIFER: 'It's Not Enough' Video Released

Riding high off his solo debut, "The Way Life Goes", Tom Keifer has been on the road, continuing to deliver his electrifying live performances all across the country. Each show a reminder of why Keifer has been a mainstay on the live music scene with both his solo project and his original band CINDERELLA for nearly thirty years.

Keifer has just premiered the music video for his track "It's Not Enough", a song written by Keifer, his wife Savannah and Kent Agee. A high-energy barrage of tour footage, this is the fourth video release from "The Way Life Goes".

Keifer explains: "We've been compiling footage from our shows throughout the tour with the idea of making a video that would sum up the energy of the entire project to date, and give the feeling of being on tour with my solo band. We have really become a family with this band, on stage and off."

Feeling energized by the breath of new life into his solo record and band, Keifer says: "'It's Not Enough' has taken on a whole new meaning and felt like the perfect song for a video that's a look into this high-energy, guitar-oriented show, where everyone on that stage lives and breathes to share that moment with the people who make it all possible. The fans!"

The video ends with the following message to the fans: "THANK YOU ALL FOR THE AMAZING RIDE SO FAR! SEE YA ON THE ROAD IN 2015!"

Keifer elaborated on the message, stating: "The fans breathe the life into the music and our shows. A mere thank you really doesn't feel like enough so we are hitting the road again in 2015 and will do our very best to give them a hundred and fifty percent! We are just getting started."

"The Way Life Goes" sold 5,400 copies in the United States in its first week of release to land at position No. 78 on The Billboard 200 chart. The CD was released on April 30, 2013 via Merovee Records (through Warner Music Group's Independent Label Group).

"The Way Life Goes" is a raw, introspective look at the roller coaster ride that has been Keifer's life for the past 15 years. From being told that he would never sing again as a result of a partially paralyzed left vocal cord, to the emotional and personal battles that followed, his solo debut is a story of perseverance, a testament to the power of passion and will, when combined with a true love of music.

"It's pretty scary," Keifer said of his vocal paralysis. "I've had six surgeries to deal with the collateral damage. Performing… has been difficult for me because of the vocal issues I've had. I work several hours every day on that. That's a difficult thing for me every day."

The collection of 14 new songs ranges from intimate, organic, acoustic tracks to driving hard rock. It embraces the blues, rock and country roots that have always been present in his unique sound that has generated the sale of over 15 million records worldwide for CINDERELLA. Rolling Stone praised Keifer as "a gritty, bluesy (rocker) with enough genuine swagger to draw comparisons to Mick Jagger."

"This record was a labor of love," Keifer told TriCities.com. "When I started this record, CINDERELLA was in the middle of a lawsuit with Sony Records. This record is not in any way to be taken as me stepping away from CINDERELLA."

"I took a lot of time making this record," he continued. "I made it over 10 years. I wanted to make something I loved. My wife, Savannah (Snow), co-wrote a lot of the songs with me. It was a blessing to me.

"Each song has something to do with life. It's just life, love, love lost, being crazy, going crazy, being lost. The record, there's no change, really, in style. It has the peaks and valleys.

"I've always approached music, played music that I like. I've never chased trends through CINDERELLA and with this album. It reflects what's in me."

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