Major and independent record labels today announced the first-ever retail availability of the much anticipated DualDisc — a two-sided disc made up of a CD player side and a DVD player side. A broad range of titles have begun to hit retail shelves in the first wave of products that will continue throughout the holiday season and into next year with releases from EMI Music, Silverline Records, Sony BMG Music Entertainment, Warner Music Group and Universal Music Group.
DualDisc is a new music product that combines audio and video content on a single disc. In addition to a full album on the CD player side, the DVD player side provides the full album in enhanced sound (such as Surround Sound and/or DVD-Audio or LPCM stereo), and also includes a wide range of special features and exclusive content such as music videos, interviews, photo galleries, web links, concert footage and lyrics.
Momentum has been building for DualDisc since the major and independent labels previewed the product for retailers at the National Association of Retail Merchandisers conference in San Diego in August.
"We are encouraged about the prospect of delivering a new type of music product that will offer fans an even richer music experience, and we believe that DualDisc will help to further drive traffic to retail," said Sue Peterson, Senior Buyer for the Music Department at Target. "I am hopeful that the record labels and artists will support new releases in DualDisc."
Music fans have also been anticipating the arrival of DualDisc. In test markets conducted earlier this year, consumers were overwhelmingly positive about the product. Some 90 percent said they would recommend DualDisc to a friend and 82 percent said they are satisfied or extremely satisfied with DualDisc.
Following are some of the DualDisc titles being released this Fall and early next year:
AC/DC – "Back in Black" (Epic Records)
AUDIOSLAVE - "Audioslave" (Epic Records)
BRIDES OF DESTRUCTION - "Here Come The Brides" (Silverline Records)
BRUCE DICKINSON - "Balls To Picasso" (Silverline Records)
CORROSION OF CONFORMITY - "America's Volume Dealer" (Silverline Records)
DOKKEN - "Erase The Slate" (Silverline Records)
GARY MOORE - "Back To The Blues" (Silverline Records)
GENE SIMMONS – "Asshole" (Silverline Records)
GEOFF TATE - "Geoff Tate" (Silverline Records)
JOEY RAMONE - "Don't Worry About Me" (Silverline Records)
LIVING COLOUR - "Collideoscope" (Silverline Records)
MINISTRY - "Animositisomina" (Silverline Records)
MINISTRY - "Sphinctour" (Silverline Records)
NINE INCH NAILS - "The Downward Spiral" (Interscope Records)