Former "Pick of the Pops" radio personality Alan "Fluff" Freeman, known on the BBC radio series for his catchphrases, has died in London at the age of 79, according to United Press International.

The disc jockey, who had built a loyal following on the 1960s BBC series with his catchphrases like "Greetings, pop pickers," died Monday after a short illness in the London suburb of Twickenham, The Times of London reported.

The Australian-born radio personality's 40 years in the industry was recognized back in 1999 when Freeman was presented with the Sony Radio Academy Awards' lifetime achievement award.

BLACK SABBATH bassist Geezer Butler had the following to say regarding Freeman's passing:

"Alan Freeman, the DJ who played 'Paranoid' to death until it was a hit, just died, [the track 'Fluff' on SABBATH's 'Sabbath Bloody Sabbath' album] was dedicated to him, as his nickname was Fluff.

"Those of you who grew up with Freeman and are SAB fans will want to take a minute to remember Fluff, I'm sure. If you have 'Sabbath Bloody Sabbath' handy, get it out, and give the song 'Fluff' a listen. I'm sure Fluff would like that."



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