ALTER BRIDGE Releases Lyric Video For New Song 'My Champion'

ALTER BRIDGE Releases Lyric Video For New Song 'My Champion'

ALTER BRIDGE has released a lyric video for the song "My Champion", taken from the band's fifth studio album, "The Last Hero", due on October 7 by Caroline Records in the United States/Canada and Napalm Records throughout the rest of the globe.

"My Champion" climbs from a swell of delay into an impressive guitar lick before singer Myles Kennedy delivers one of the most spirited choruses of ALTER BRIDGE's career to date.

"The lyric was actually inspired by thinking back to my situation as a kid," Myles says. "I was this really small, underdeveloped kid who had to work extremely hard to keep up with all of my peers. It was very frustrating. I would hear a lot of words of encouragement from parents, coaches, or teachers though. A lot of those things were stored away, and they manifested themselves in this song. I've been able to apply some of those concepts in my life a thousand times over since then."

"The Last Hero" is now available for pre-order via iTunes, Amazon and Google Play. Fans who order the album will receive an instant download of "Show Me A Leader". The album is also available in various fan bundles at www.Alterbridge.com/store. In addition, a new shirt design has been made available to mark the occasion of the video release.

"The Last Hero" was produced by longtime friend and collaborator Michael "Elvis" Baskette (SLASH, TREMONTI, TRIVIUM) and mastered by Grammy Award winner Ted Jensen.

ALTER BRIDGE is heading out on select U.S. headline dates in support of "The Last Hero" and select ticket purchases will come with a digital album. The headline run kicks off September 22 in Destin, Florida. The band will also perform at a few festival dates this fall, including the inaugural Houston Open Air, Sonic Boom, Louder Than Life and the Tulsa State Fair.

ALTER BRIDGE is Myles Kennedy on vocals/guitars, Mark Tremonti on guitars/vocals, Brian Marshall on bass and Scott Phillips on drums.

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